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01699nam a2200421 a 4500 |
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EBC1189363 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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130315s2013 njua s 001 0 eng d |
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|z 2013007338
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|z 9781118604342 (cloth)
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|a 9781118688458 (electronic bk.)
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|a (MiAaPQ)EBC1189363
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|a (Au-PeEL)EBL1189363
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|a (CaPaEBR)ebr10704070
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|a (CaONFJC)MIL493150
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|a (OCoLC)862412060
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HD9980.5
|b .S357 2013
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0 |
4 |
|a 658.8
|2 23
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| 100 |
1 |
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|a Schultz, Mike,
|d 1974-
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| 245 |
1 |
0 |
|a Professional services marketing
|h [electronic resource] :
|b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
|c Mike Schultz, John E. Doerr, and Lee W. Frederiksen.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Hoboken, N.J. :
|b John Wiley & Sons, Inc.,
|c 2013.
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| 300 |
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|a xv, 352 p. :
|b ill.
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| 500 |
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|a Includes index.
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| 505 |
0 |
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|a pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
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0 |
|a Service industries
|x Marketing.
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Marketing.
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| 655 |
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4 |
|a Electronic books.
|
| 700 |
1 |
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|a Doerr, John E.
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| 700 |
1 |
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|a Frederiksen, Lee W.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1189363
|z Click to View
|
