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Favored flowers culture and economy in a global system /

Bibliographic Details
Main Author: Ziegler, Catherine.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Durham : Duke University Press, 2007.
Series:e-Duke books scholarly collection.
Subjects:
Cut flower industry.
Cut flowers > Social aspects > New York (State) > New York Metropolitan Area.
Cut flowers > New York (State) > New York Metropolitan Area > Marketing.
Cut flower industry > Social aspects > New York (State) > New York Metropolitan Area.
Consumers > New York (State) > New York Metropolitan Area > Attitudes.
Advertising > Cut flower industry > New York (State) > New York Metropolitan Area.
Electronic books.
Online Access:Click to View
Table of Contents:
  • Tastes, traditions, and trade, 1870-1970
  • Favored flowers : growers and traders, 1870-1970
  • Fresh flowers : global flower growing, 1970-2005
  • State and structure : floriculture in a global system
  • Cultivating the global garden : local growers in a global system
  • Specialty and abundance : middlemen in a changing system
  • Risk and relationships : middlemen strategies
  • Self and signs : flower consumers.

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