Research in international marketing
| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Routledge,
2013.
|
| Series: | Routledge library editions. International business ;
v. 39 |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- pt. 1. Organisational buying behaviour and cultural variables
- pt. 2. The internationalisation process
- theories & evidence
- pt. 3. International supplier-customer relationships.