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01609nam a2200397 a 4500 |
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EBC1105021 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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130129s2012 enka sb 010 0 eng d |
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|z 9781780529967
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|a 9781780529974 (electronic bk.)
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|a (MiAaPQ)EBC1105021
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|a (Au-PeEL)EBL1105021
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|a (CaPaEBR)ebr10649048
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|a (CaONFJC)MIL427147
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|a (OCoLC)822967881
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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| 050 |
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4 |
|a HF5416.5
|b .V57 2012
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| 245 |
0 |
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|a Visionary pricing
|h [electronic resource] :
|b reflections and advances in honor of Dan Nimer /
|c edited by Gerald E. Smith.
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| 250 |
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|a 1st ed.
|
| 260 |
|
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|a Bingley [England] :
|b Emerald Group Pub.,
|c 2012.
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| 300 |
|
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|a xix, 363 p. :
|b ill.
|
| 440 |
|
0 |
|a Advances in business marketing & purchasing,
|x 1069-0964 ;
|v v. 19
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| 504 |
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|a Includes bibliographical references.
|
| 505 |
0 |
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|a section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Pricing.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Purchasing.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a Smith, Gerald E.
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| 700 |
1 |
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|a Nimer, Dan.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1105021
|z Click to View
|
