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02159nam a2200373 a 4500 |
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EBC1084891 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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090102s2009 maua sb 001 0 eng |
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|z 2008055182
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|z 9781584657682 (cloth : alk. paper)
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|z 1584657685 (cloth : alk. paper)
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|a (MiAaPQ)EBC1084891
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|a (Au-PeEL)EBL1084891
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|a (CaPaEBR)ebr10319037
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|a (CaONFJC)MIL247295
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|a (OCoLC)646815634
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a n-us---
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4 |
|a HF6105.U5
|b J66 2009
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4 |
|a 940.53/1
|2 22
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1 |
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|a Jones, John Bush.
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| 245 |
1 |
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|a All-out for victory!
|h [electronic resource] :
|b magazine advertising and the World War II home front /
|c John Bush Jones.
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| 260 |
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|a Waltham, Mass. :
|b Brandeis University Press ;
|a Hanover [N.H.] :
|b Published by University Press of New England,
|c c2009.
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| 300 |
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|a xi, 314 p. :
|b ill. (some col.).
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| 504 |
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|a Includes bibliographical references (p. [297]-298) and index.
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| 505 |
0 |
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|a "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Advertising, Magazine
|z United States
|x History
|y 20th century.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1084891
|z Click to View
|
