Customer relationship management using business intelligence

Bibliographic Details
Main Author: Sturdy, Graham R.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Newcastle upon Tyne : Cambridge Scholars Pub., 2012.
Subjects:
Online Access:Click to View
Description
Physical Description:xiv, 397 p. : ill.
Bibliography:Includes bibliographical references and index.
ISBN:9781443842976 (electronic bk.)