Retail and marketing channels economic and marketing perspectives on producer-distributor relationships /
| Corporate Author: | |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Routledge,
2013.
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| Series: | Routledge library editions. Retailing and distribution ;
v. 6 |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- pt. I. The structure of vertical relationships
- pt. II. Managing channel relationships
- pt. III. Marketing channel evolution.