Communication in responsible business strategies, concepts, and cases /
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments...
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| Format: | Electronic eBook |
| Language: | English |
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[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
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| Edition: | 1st ed. |
| Series: | 2012 digital library.
Corporate communication collection. |
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| Online Access: | Click to View |
Table of Contents:
- 1. Setting the stage
- 2. Walking the talk: avoiding greenwash
- 3. Stakeholder communication: integrated and strategic
- 4. Issues and crisis communication: expecting the unexpected
- 5. Communicating through institutional documents: vision, mission, and codes of conduct
- 6. Sustainability reporting: gateway to transparency
- 7. Cause-related marketing & social marketing
- 8. Nonverbal stakeholder communication
- 9. Stakeholder communication online
- References
- Index.