Islamic Marketing and Branding : Theory and Practice

Bibliographic Details
Other Authors: Melewar, T. C., Alwi, Sharifah Faridah Syed
Format: Book
Language:English
Published: Abingdon, Oxon: Routledge, 2018.
Subjects:
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020 # # |a 9781472440969  
040 # # |a MATR 
090 0 0 |a B 658.80091767   |b ISL 
245 0 0 |a Islamic Marketing and Branding :   |b Theory and Practice   |c Edited by T C Melewar and Sharifah Faridah Syed Alwi. 
264 # 1 |a Abingdon, Oxon:   |b Routledge,   |c 2018. 
264 # 4 |a ♭2018. 
300 # # |a xvii, 246 pages;   |c 25 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing --   |z Islamic countries  
650 # 0 |a Branding (Marketing) --   |z Islamic countries  
700 1 # |a Melewar, T. C.  
700 1 # |a Alwi, Sharifah Faridah Syed  
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