MARKETING IN CREATIVE INDUSTRIES : Value, Experience and Creativity
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London New York, NY:
Palgrave Macmillan,
2015.
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| Subjects: |
| Physical Description: | xiv, 369 pages: illustrations; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 350-364) and index |
| ISBN: | 9780230380240 |