HIGHLY RECOMMENDED : Harnessing the Power of WORD OF MOUTH and SOCIAL MEDIA to Build Your Brand and Your Business

Bibliographic Details
Main Author: Rand, Paul M. (Author)
Format: Book
Published: New York: McGraw-Hill Education, 2014.
Subjects:
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020 # # |a 9780071816212  
040 # # |a DLC 
090 0 0 |a B 658.872   |b RAN 
100 1 # |a Rand, Paul M.   |e author  
245 1 0 |a HIGHLY RECOMMENDED :   |b Harnessing the Power of WORD OF MOUTH and SOCIAL MEDIA to Build Your Brand and Your Business   |c Paul M. Rand. 
264 # 1 |a New York:   |b McGraw-Hill Education,   |c 2014. 
300 # # |a xxi, 229 pages:   |b illustrations;   |c 24 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (pages 215-218) and index. 
650 # 0 |a English language --   |x Business English  
650 # 0 |a Marketing --   |x Management  
650 # 0 |a Oral communication  
650 # 0 |a Branding (Marketing)  
999 |a B000038177  |b Book  |c Book  |e Business Information Centre