Cover Image

Shopper marketing : how to increase purchase decisions at the point of sale.

Bibliographic Details
Other Authors: Stahlberg,, Maila,
Format: Book
Published: London: Kogan Page, 2012.
Edition:2nd ed..
Subjects:
Marketing
Advertising, Point - of - sale
Consumer - Decision making
Shopping - Decision making
Description
Physical Description:282 p.
ISBN:9780749464714

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