Cover Image

Good works! : marketing and corporate initiatives that build a better world ..... and the bottom line.

Bibliographic Details
Main Author: Kotler
Other Authors: Hessekiel,, Lee,
Format: Book
Published: Hoboken, New Jersey: John Wiley and Sons, 2012.
Subjects:
Relationship marketing
Social responsibility of business
Marketing -- > Social aspects
Description
Physical Description:282 p.
ISBN:9781118206683

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