The New strategic brand management : advanced insights and strategic thinking.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Kogan Page,
2012.
|
| Edition: | 5th ed. |
| Subjects: |
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| 090 | 0 | 0 | |a B 658.8343 |b KAP |
| 100 | 1 | 0 | |a Kapferer |
| 245 | 1 | 4 | |a The New strategic brand management : |b advanced insights and strategic thinking. |
| 250 | 0 | 0 | |a 5th ed. |
| 260 | 0 | 0 | |a London: |b Kogan Page, |c 2012. |
| 300 | # | # | |a 492 p. |
| 650 | 0 | 0 | |a Brand name products -- |x Management |
| 999 | |a B000032657 |b Book |c Book |e Business Information Centre | ||