Precision marketing : maximizing revenue through relevance.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
London:
Kogan Page,
2012.
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| Subjects: |
| LEADER | 00548cam a2200193 7i4500 | ||
|---|---|---|---|
| 001 | 0000029109 | ||
| 005 | 20130723090000.0 | ||
| 020 | 0 | 0 | |a 9780749465353 |
| 090 | 0 | 0 | |a B 658.802 |b ZOR |
| 100 | 1 | 0 | |a Zoratti |
| 245 | 1 | 0 | |a Precision marketing : |b maximizing revenue through relevance. |
| 260 | 0 | 0 | |a London: |b Kogan Page, |c 2012. |
| 300 | # | # | |a 208 p. |
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Consumer behavior |
| 650 | 0 | 0 | |a Market segmentation |
| 650 | 0 | 0 | |a Target marketing |
| 700 | 1 | 0 | |a Gallagher, |h Lee |
| 999 | |a B000032656 |b Book |c Book |e Business Information Centre | ||