Wikibrands : reinventing your company in a customer-driven marketplace.

Bibliographic Details
Main Author: Moffitt, scan
Other Authors: Dover, Mike
Format: Book
Published: New York: Mc Graw-Hill, 2011.
Subjects:
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020 0 0 |a 9780071749275  
090 0 0 |a B 658.827   |b MOF 
100 1 0 |a Moffitt, scan  
245 1 0 |a Wikibrands :   |b reinventing your company in a customer-driven marketplace. 
260 0 0 |a New York:   |b Mc Graw-Hill,   |c 2011. 
300 # # |a 318p. 
650 0 0 |a Product management  
650 0 0 |a Internet marketing  
650 0 0 |a Branding (Marketing)  
650 0 0 |a Wikis (computer science)  
700 0 0 |a Dover, Mike  
999 |a B000029411  |b Book  |c Book  |e Business Information Centre