The Brutal truth about Asian branding and how to break the vicious cycle.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Singapore:
John Wiley & Sons,
2011.
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| Subjects: |
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| 245 | 1 | 4 | |a The Brutal truth about Asian branding and how to break the vicious cycle. |
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| 300 | # | # | |a 280 p. |
| 650 | 0 | 0 | |a Brand name products -- |z Asia |
| 650 | 0 | 0 | |a Branding (Marketing) -- |z Asia |
| 651 | 0 | 0 | |a Asia |
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