Advanced brand management : managing brands in changing world.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Singapore:
John Wiley & Sons,
2010.
|
| Edition: | 2nd ed.. |
| Subjects: |
| LEADER | 00503cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000025106 | ||
| 005 | 20220119090000.0 | ||
| 020 | 0 | 0 | |a 978-0-470-82449-8 |
| 090 | 0 | 0 | |a B 658.827 |b TEM |
| 100 | 1 | 0 | |a Temporal |
| 245 | 1 | 0 | |a Advanced brand management : |b managing brands in changing world. |
| 250 | 0 | 0 | |a 2nd ed.. |
| 260 | 0 | 0 | |a Singapore: |b John Wiley & Sons, |c 2010. |
| 300 | # | # | |a 350 p. |
| 650 | 0 | 0 | |a Branding |
| 650 | 0 | 0 | |a Brand name products -- |x management |
| 999 | |a B000027676 |b Book |c Book |e Business Information Centre | ||