Advanced brand management from vision to valution.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Singapore:
John Wiley & Sons [Asia],
2002.
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| Subjects: |
| LEADER | 00471cam a2200157 7i4500 | ||
|---|---|---|---|
| 001 | 0000021519 | ||
| 005 | 20080808090000.0 | ||
| 020 | 0 | 0 | |a 978-0-471-47925-3 |
| 090 | 0 | 0 | |a B 658.827 |b TEM |
| 100 | 2 | 0 | |a Temporal |
| 245 | 0 | 0 | |a Advanced brand management from vision to valution. |
| 260 | 0 | 0 | |a Singapore: |b John Wiley & Sons [Asia], |c 2002. |
| 300 | # | # | |a 296 p. |
| 650 | 0 | 0 | |a Branding |
| 650 | 0 | 0 | |a Brand name products -- |x Management |
| 999 | |a 0000022565 |b Book |c Book |e Business Information Centre | ||