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Competitive identity :
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Competitive identity : the new brand management for nations,cities and regions.
Bibliographic Details
Main Author:
Anholt
Format:
Book
Published:
New York:
Palgrave Macmillan,
2007.
Subjects:
International relations
Product management
Branding
Competition,International
Place marketing
Nation branding
Holdings
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Description
Physical Description:
134 p.
ISBN:
978-0-230-50028-0
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