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Marketing business in Asia : succeeding with the balanced scoreboard.

Bibliographic Details
Main Author: Creelman
Other Authors: Makohijani,
Format: Book
Published: Singapore: John Wiley & Sons, 2005.
Subjects:
Strategic planning -- > Asia
Balanced scorecard
Industrial productivity -- > Measurement -- > Asia
Performance -- > Measurement
Organizational effectiveness -- > Evolution
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Description
Physical Description:317 p.
ISBN:13-978-0-4708-2141-1

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