Branding in Asia : the creation, development and management of Asian brands for the global market.

Bibliographic Details
Main Author: Temporal
Format: Book
Published: Singapore: John Wiley, 2000.
Subjects:
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300 # # |a 261 p. 
650 0 0 |a Brand name products --   |x Case studies  
650 0 0 |a Marketing --   |x Case studies  
650 0 0 |a Competition, international --   |x Case studies  
650 0 0 |a Branding  
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