Marketing management and strategy.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
Prentice Hall,
1994.
|
| Subjects: |
| LEADER | 00470cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000006378 | ||
| 005 | 19991025090000.0 | ||
| 002 | ##000008064 | ||
| 020 | 0 | 0 | |a 0-13-065350-0 |
| 090 | 0 | 0 | |a B 658.8 |b DOY |
| 100 | 0 | 0 | |a Doyle |
| 245 | 0 | 0 | |a Marketing management and strategy. |
| 260 | 0 | 0 | |a New York: |b Prentice Hall, |c 1994. |
| 300 | 0 | 0 | |a 410 p.. |
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 650 | 0 | 0 | |a Marketing -- |x Strategy |
| 999 | |a 0000009425 |b Book |c Open shelf |e Business Information Centre | ||