New product development : managing and forecasting for strategic success

Bibliographic Details
Main Author: Thomas
Format: Book
Published: New York: John Wiley, 1993.
Series:The Portable MBA series
Subjects:
LEADER 00574cam a2200181 7i4500
001 0000003597
005 19991025090000.0
002 ##000004973
020 0 0 |a T000004461  
090 0 0 |a B 658.575   |b THO 
100 1 0 |a Thomas  
245 0 0 |a New product development :   |b managing and forecasting for strategic success   |c Robert J. Thomas.. 
260 0 0 |a New York:   |b John Wiley,   |c 1993. 
300 0 0 |a 352p. 
440 0 0 |a The Portable MBA series 
650 0 0 |a New products --   |x Marketing  
650 0 0 |a New products --   |x Forecasting  
999 |a 000005955  |b Book  |c Open shelf  |e Business Information Centre