Search Results - "value cocreation"

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"value cocreation" » "value creation", "value cocreating", "value connection"

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Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /

by Malhotra, Naresh K.,, Uslay, Can, 1973-,, Bayraktar, Ahmet.,
Published 2016

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Subjects: “...value cocreation...”
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