Description: Social Issue-Oriented BoP Business and Japanese Companies

Shows how by engaging local companies Sumitomo could capitalize on a business opportunity while providing malaria prevention.

Bibliographic Details
Main Authors:	Kogiso, Mari, Matsuo, Mia, Hiramoto, Tokutaro
Other Authors:	Neal, Christopher
Published:	World Bank 2012
Subjects:	business operations businesses manufacturing marketing material prototype results social issue technical staff users
Online Access:	http://hdl.handle.net/10986/4542

Description
Summary:	Shows how by engaging local companies Sumitomo could capitalize on a business opportunity while providing malaria prevention.