Description: Garanti Bank SA : Combining SME Banking Excellence with a Proposition for Women Entrepreneurs in Turkey

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Garanti Bank SA : Combining SME Banking Excellence with a Proposition for Women Entrepreneurs in Turkey

Garanti Bankasi (Garanti) is a regional pioneer in offering products and services specifically targeted towards women entrepreneurs as a specific market segment. In 2006, Garanti created a women's entrepreneur support package specifically desi...

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Bibliographic Details
Main Authors:	McCartney, Andrew, Tilyayev, Ulugbek
Language:	English en_US
Published:	World Bank Group, Washington, DC 2015
Subjects:	ACCESS TO CAPITAL ACCESS TO FINANCE ACCOUNTING AFFILIATES APPLICATION PROCESS ASSET MANAGEMENT AUTO LOAN BANK BRANCHES BANKS BEST PRACTICES BORROWING BRANCH BUSINESS CREDIT BUSINESS DEVELOPMENT BUSINESS EDUCATION BUSINESS MANAGEMENT BUSINESS OPPORTUNITIES BUSINESS PROCESSES BUSINESS PURPOSES BUSINESS SEGMENTS BUSINESSWOMEN BUYER CALL CENTER CAPABILITIES CASH MANAGEMENT CERTIFICATE CERTIFICATES CHAMBERS OF COMMERCE COLLATERAL COMMERCIAL BUSINESS COMMERCIAL CREDIT COMMERCIAL LOAN COMMODITY COMMODITY EXCHANGES COMPANY CORPORATE BANKING CORPORATE MANAGEMENT CORPORATION CORPORATIONS CREDIT CARD CREDIT CARDS CREDIT GAP CREDIT GUARANTEE CREDIT LIMIT CREDIT LIMITS CREDIT NEED CREDIT POLICY CREDIT PROCESS CREDIT PRODUCTS CREDIT RISK CUSTOMER BASE CUSTOMER LOYALTY CUSTOMER RELATIONS CUSTOMER RETENTION CUSTOMER SEGMENT CUSTOMER SERVICE CUSTOMER SERVICES CUSTOMIZATION DEMAND DEPOSITS DEPOSIT DEPOSITS DISTRIBUTION NETWORK E-COMMERCE E-LEARNING EARNINGS EDUCATIONAL ATTAINMENT ELIGIBILITY CRITERIA EMPLOYEE EMPLOYER EMPLOYERS EMPLOYMENT EMPLOYMENT OPPORTUNITIES EMPOWERMENT ENTERPRISE FINANCE ENTREPRENEUR ENTREPRENEURIAL ACTIVITY ENTREPRENEURIAL EDUCATION EQUAL OPPORTUNITIES EQUAL OPPORTUNITY EVALUATION CRITERIA EXISTING BUSINESS FACTORING FAMILY BUSINESSES FAMILY PLANNING FARMERS FEMALE EDUCATION FEMALE ENTREPRENEURS FEMALE LABOR FEMALE LABOR FORCE FEMALE LABOR FORCE PARTICIPATION FEMALE LITERACY FINANCIAL ANALYSIS FINANCIAL EDUCATION FINANCIAL INSTITUTION FINANCIAL INSTITUTIONS FINANCIAL NEEDS FINANCIAL SERVICE FINANCIAL SERVICE PROVIDER FINANCIAL SERVICES FINANCIAL STRUCTURE FINANCIAL SUPPORT FINANCING NEED FINANCING NEEDS FIRMS FOREIGN TRADE GENDER GENDER BALANCE GENDER DISCRIMINATION GENDER EQUALITY GLOBAL BANKING ALLIANCE FOR WOMEN GLOBAL MARKETS GOVERNMENT POLICY GROUP OF WOMEN HOUSEHOLD INCOME HUMAN RESOURCES INEQUALITY INFORMATION TECHNOLOGY INNOVATIONS INSTALLMENT INSURANCE INTERNAL DATA INTERNATIONAL FINANCE INTERNATIONAL STANDARDS INTERNATIONAL TRADE INTERNATIONAL WOMEN INVENTORY INVESTMENT BANKING KEY CHALLENGE LABOR FORCE PARTICIPATION LABOUR ORGANIZATION LEASING LOAN LOAN AMOUNT LOAN AMOUNTS LOAN CUSTOMERS LOAN PRODUCT LOW INTEREST RATES MANAGEMENT SYSTEM MANUFACTURING MARKET RESEARCH MARKET SEGMENT MARKETING MATERIAL MATURITIES MEDIUM ENTERPRISES MINISTRY OF FAMILY MORTGAGE MORTGAGES NEEDS OF WOMEN NETWORKING OPPORTUNITIES NETWORKS NEW BUSINESS OVERDRAFT PARTICIPATION OF WOMEN PAYMENT SYSTEMS PERSONAL BANKING POINT-OF-SALE POINT-OF-SALE TERMINAL POWER OF WOMEN PRIVATE BANKS PRIVATE INVESTMENT PRIVATE SECTOR PRIVATE SECTOR BANKS PROCUREMENT PRODUCT DESIGN PRODUCT DEVELOPMENT PRODUCTION CAPACITY PRODUCTIVITY PROFITABILITY PROFITABLE BUSINESS REGISTRY RELATIONSHIP MANAGEMENT REPRESENTATION OF WOMEN RESULT RESULTS RETAIL BUSINESS RISK MANAGEMENT SAVINGS SEX RATIO SEXES SHAREHOLDER SHAREHOLDERS SHOP SMALL BUSINESS SMALL ENTERPRISE SME SME CLIENTS SME PROJECT SME SECTOR SOCIAL BANKING SOCIAL NETWORK SOCIAL RESPONSIBILITY SPECIAL CREDIT STORE SUBSIDIARIES SUPPLIER SUPPLIERS SUPPORT FOR WOMEN SUPPORT FOR WOMEN ENTREPRENEURS TARGETS TAX COLLECTION TECHNICAL ASSISTANCE TECHNICAL UNIVERSITY TECHNOLOGICAL INFRASTRUCTURE TERMS OF LOAN TRADE SERVICES TRAINING COURSES TURNAROUND TIMES UNION UNITED NATIONS UNITED NATIONS DEVELOPMENT PROGRAMME USES VALUE CHAIN VILLAGE WAREHOUSE WAREHOUSE RECEIPT WEB WEB SITE WOMAN WOMAN ENTREPRENEUR WOMEN EMPLOYEES WOMEN ENTREPRENEUR WOMEN ENTREPRENEURS WOMEN ENTREPRENEURSHIP WOMEN IN BUSINESS WOMEN LEADERS WORLD HEALTH ORGANIZATION
Online Access:	http://documents.worldbank.org/curated/en/2014/03/23214917/garanti-bank-sa-combining-sme-banking-excellence-proposition-women-entrepreneurs-turkey-case-study http://hdl.handle.net/10986/21332

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Summary:	Garanti Bankasi (Garanti) is a regional pioneer in offering products and services specifically targeted towards women entrepreneurs as a specific market segment. In 2006, Garanti created a women's entrepreneur support package specifically designed to help Turkey s women entrepreneurs to establish and grow their businesses. This was followed up with the creation of Women Entrepreneur Gatherings, in 2007, which provided additional training and educational tools and new networking opportunities. And in 2013, Garanti began collaborating with Bogazici University, a top university in Turkey, to offer an intensive mini-MBA training program for women entrepreneurs. Garanti also launched Turkey s first Woman Entrepreneur of the Year award, an initiative that showcases women who have successfully grown their business, encouraging more women entrepreneurship in the country. This case study (the study ) explores how Garanti leaders decided to focus on women entrepreneurs. It also documents and analyzes the bank s efforts to build a profitable and sustainable women in business franchise, through its three-pillar approach, including financial support, client education, and the encouragement of entrepreneurship. The case study also provides insights into how Garanti tapped into, and integrated with its highly innovative, market leading Small and Medium Enterprise, or SME banking franchise to more effectively target women in business. The study concludes with an objective assessment of the results of the program to date, offering suggestions from IFC specialists on how Garanti may further scale up its women in business initiative in the next phase of development.