The Kenya Portable Battery Pack Experience : Text Marketing an Alternative for Low-Income Rural Household Electrification
The Kenya Portable Battery Pack Project is the most recent of several ESMAP activities building the Kenya solar photovoltaic (PV) commercial infrastructure through market study and small interventions. The five ESMAP studies have done the following...
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| Language: | English en_US |
| Published: |
Washington, DC
2014
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| Online Access: | http://documents.worldbank.org/curated/en/2001/05/1687144/kenya-portable-battery-pack-experience-text-marketing-alternative-low-income-rural-household-electrification http://hdl.handle.net/10986/20296 |
| Summary: | The Kenya Portable Battery Pack Project
is the most recent of several ESMAP activities building the
Kenya solar photovoltaic (PV) commercial infrastructure
through market study and small interventions. The five ESMAP
studies have done the following: determined which PV system
components rural people desire and how they purchased them;
developed pilot financing mechanisms with companies and
credit groups; helped develop low-cost product concepts; and
increased the capacity of both urban and rural market
players to serve the market. The overall purpose fo the
Battery Pack and Jua Tosha activities was to examine the
viability of lowest-cost options for delivering electricity
services to the rural poor. Given the well-developed nature
of the Kenya PV market and the tendency of consumers to
purchase very small systems in an incremental fashion, this
project attempted to introduce a product that met end-users
needs in terms of both low incremental purchase cost and
greatly improved features over old systems. |
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