Mobile Usage at the Base of the Pyramid : Research Findings from Kenya and South Africa
While the growth of mobile communications in developing countries has been phenomenal, using mobile phones and applications to meet human and economic development goals is not widespread, for they have not proven acceptable or desirable to the loca...
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| Language: | English en_US |
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Washington, DC
2014
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| Online Access: | http://documents.worldbank.org/curated/en/2013/05/18811833/mobile-usage-base-pyramid-research-findings-kenya-south-africa http://hdl.handle.net/10986/17623 |
| Summary: | While the growth of mobile
communications in developing countries has been phenomenal,
using mobile phones and applications to meet human and
economic development goals is not widespread, for they have
not proven acceptable or desirable to the locality into
which they are introduced. Therefore, it is deduced that
technical know-how and entrepreneurial acumen must be
complemented by sociocultural understanding. InfoDev's
Mobile Use at the Base of the Pyramid program seeks to
contribute to this agenda through on-the-ground studies in
developing markets. The first phase of this program
supported both qualitative and quantitative research on
mobile usage by low-income populations in Kenya and South
Africa. This report documents the findings of this program. |
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