Holdings: Introductory Guide to Sanitation Marketing

Introductory Guide to Sanitation Marketing

Sanitation marketing is an emerging field with a relatively small group of practitioners who are learning by doing. With an introductory guide to sanitation marketing, the Water and Sanitation Program (WSP) seeks to contribute to the field by shari...

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Bibliographic Details
Main Authors:	Devine, Jacqueline, Kullmann, Craig
Language:	English en_US
Published:	World Bank, Washington, DC 2014
Subjects:	ACTION PLAN ADVERTISING ARTISANS BEHAVIOR CHANGE BEST PRACTICES BRAND BRAND NAME BRAND NAMES BUSINESS DEVELOPMENT BUSINESS MODEL BUSINESS PLAN BUSINESSES CAPACITY BUILDING CAPACITY-BUILDING CELL PHONE CHAMBERS OF COMMERCE COMMUNICATION STRATEGY CONDOMS CUSTOMER BASE DATA ANALYSIS DATA ENTRY DECISION MAKING DEMAND ASSESSMENT DIARRHEAL DISEASES DRINKING WATER ECONOMIC ACTIVITIES EMERGING MARKETS ENABLING ENVIRONMENT END USERS EQUIPMENT EXPENDITURE EXPENDITURES EXTERNAL CONSULTANTS FAIR FAMILIES FAMILY PLANNING FINANCIAL PRODUCTS FINANCIAL SERVICE GOOD SANITATION HANDS WITH SOAP HANDWASHING HARD COPY HARDWARE HEALTH INTERVENTIONS HUMAN EXCRETA HUMAN RESOURCES HUMAN RESOURCES MANAGEMENT HYGIENE HYGIENE BEHAVIOR HYGIENE EDUCATION HYGIENE EVALUATION PROCEDURES HYGIENE IMPROVEMENT HYGIENE PRACTICES IMAGES IMPLEMENTING AGENCIES INADEQUATE SANITATION INNOVATION INSPECTION INSTALLATION INSTITUTION INTERNATIONAL ORGANIZATIONS INTERVENTION INVENTORY LATRINE DESIGN LISTSERVE MANUFACTURING MARKET ASSESSMENT MARKET OPPORTUNITIES MARKET RESEARCH MARKET SEGMENTATION MARKET SEGMENTS MARKET TRANSFORMATION MARKETING MARKETING STRATEGIES MARKETING STRATEGY MARKETPLACE MARKETPLACES MENU MOSQUITO NETS NETWORKS NUTRITION ONLINE MARKETING PDF PHYSICAL ACTIVITY PILOT PROJECT POPULATION DATA POSTERS PRETESTING PRICE CONTROL PRICE LEVEL PRIVACY PRIVATE SECTOR PRIVATE SECTOR FIRMS PROCUREMENT PRODUCT DESIGN PRODUCT DEVELOPMENT PRODUCT STRATEGY PROMOTIONAL MATERIALS PROTOCOL PUBLIC HEALTH PURCHASING PURCHASING POWER QUANTITATIVE RESEARCH RADIO RADIO STATIONS RESEARCH METHODS RESULT RESULTS RETAIL RURAL COMMUNITIES RURAL SANITATION RURAL SANITATION COVERAGE SAFE SANITATION SAFETY SALE SALES SALES MANAGEMENT SALES OUTLETS SANITARY LATRINES SANITATION SANITATION FACILITIES SANITATION FACILITY SANITATION IMPROVEMENTS SANITATION PRACTICES SANITATION PROMOTION SANITATION SECTOR SANITATION SERVICES SERVICE PROVIDERS SKILL BUILDING SOAP SOCIAL DEVELOPMENT SOCIAL MARKETING SOCIAL SUPPORT SOLID WASTE SOLID WASTE MANAGEMENT STANDARDIZATION SUPPLIER SUPPLIERS SUPPLY CHAIN SUPPLY CHAIN MANAGEMENT SUPPLY CHAINS TARGET MARKET TARGETS TECHNICAL ASSISTANCE TECHNICAL TRAINING TELEVISION TELEVISIONS TOILETS TOTAL SANITATION TRAINING MATERIALS TRANSLATION TURNOVER UNSAFE WATER URBAN AREAS URBAN SANITATION USER USES VACCINATION VENTILATION VIDEO VILLAGE WATER WASHING HANDS WATER RESOURCES WATER RESOURCES MANAGEMENT WATER SANITATION WATER SUPPLY WATER TREATMENT WATER_SANITATION WEB WHOLESALERS WORKERS
Online Access:	http://documents.worldbank.org/curated/en/2011/09/16724571/introductory-guide-sanitation-marketing http://hdl.handle.net/10986/17352

Internet

http://documents.worldbank.org/curated/en/2011/09/16724571/introductory-guide-sanitation-marketing
http://hdl.handle.net/10986/17352

Introductory Guide to Sanitation Marketing

Internet

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