Marketing Externalities and Market Development

The authors use survey data from Bangladesh to present empirical evidence on externalities at household level sales decisions resulting from increasing returns to marketing. The increasing returns that arise from thick market effects and fixed cost...

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Bibliographic Details
Main Authors: Emran, M. Shahe, Shilpi. Forhad
Language:English
en_US
Published: World Bank, Washington, D.C. 2013
Subjects:
Online Access:http://documents.worldbank.org/curated/en/2002/05/1783730/marketing-externalities-market-development
http://hdl.handle.net/10986/14800