Does a Picture Paint a Thousand Words? Evidence from a Microcredit Marketing Experiment
Female entrepreneurship is low in many developing economies partly due to constraints on women's time and mobility, often reinforced by social norms. We analyze a marketing experiment designed to encourage female uptake of a new microcredit product. A brochure with two different covers was rand...
| Main Authors: | , , |
|---|---|
| Language: | en_US |
| Published: |
World Bank
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10986/13491 |