Franchising in Health : Emerging Models, Experiences, and Challenges in Primary Care
A franchise is a type of business model in which a firm (the franchiser) licenses independent businesses (franchisees) to operate under its brand name. A firm might choose to expand its business through franchising because the arrangement shifts ca...
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Language: | English |
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World Bank, Washington, DC
2012
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Online Access: | http://documents.worldbank.org/curated/en/2003/06/16253106/franchising-health-emerging-models-experiences-challenges-primary-care http://hdl.handle.net/10986/11298 |