Franchising in Health : Emerging Models, Experiences, and Challenges in Primary Care

A franchise is a type of business model in which a firm (the franchiser) licenses independent businesses (franchisees) to operate under its brand name. A firm might choose to expand its business through franchising because the arrangement shifts ca...

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Bibliographic Details
Main Authors: Ruster, Jeff, Yamamoto, Chiaki, Rogo, Khama
Language:English
Published: World Bank, Washington, DC 2012
Subjects:
Online Access:http://documents.worldbank.org/curated/en/2003/06/16253106/franchising-health-emerging-models-experiences-challenges-primary-care
http://hdl.handle.net/10986/11298