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Marketing Rural Sanitation Improvements in Tanzania

In 2009 the Water and Sanitation Program Africa began working with 10 local governments to test the effectiveness of marketing as a method to prompt households in rural Tanzania to invest in improving their sanitation facilities. This initiative ca...

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Bibliographic Details
Main Authors: Cardosi, Jason, Mwambuli, Kaposo, Indodi, Alice
Language:English
Published: World Bank, Washington, DC 2012
Subjects:
ACCESS TO CAPITAL
ACCESS TO WATER
BEHAVIOR CHANGE
BENEFITS OF SANITATION
COMMUNITIES
DEMAND FOR SANITATION
DISTRICTS
GOOD SANITATION
HOUSEHOLD SANITATION
HOUSEHOLDS
HYGIENE
HYGIENE FACILITIES
INTERVENTION
LATRINE
LATRINES
LEARNING
MASS MEDIA
NATIONAL RADIO
POOR PEOPLE
RADIO
RURAL AREAS
RURAL SANITATION
SAFETY
SANITATION
SANITATION COVERAGE
SANITATION FACILITIES
SANITATION FACILITY
SANITATION IMPROVEMENTS
SANITATION PROGRAM
SANITATION PROMOTION
SANITATION SERVICES
SOAP
SOCIAL WELFARE
TOILET
TOTAL SANITATION
VILLAGES
Online Access:http://documents.worldbank.org/curated/en/2010/11/13909532/marketing-rural-sanitation-improvements-tanzania
http://hdl.handle.net/10986/10467
Description
Summary:In 2009 the Water and Sanitation Program Africa began working with 10 local governments to test the effectiveness of marketing as a method to prompt households in rural Tanzania to invest in improving their sanitation facilities. This initiative carried out with local and national governments, development agencies, nongovernmental organizations (NGOs), and private marketing firms delivering an integrated campaign is resulting in households upgrading their sanitation facilities. The emerging experiences have enabled the Ministry of Health and Social Welfare to secure funding for a national sanitation campaign in fiscal year 2012. The campaign aims to increase sustained access to improved sanitation.

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