Using Strategic Communications to Engage Stakeholders in Tax Reform
Strategic communications is used to build support and local ownership for reform initiatives while diffusing stakeholder opposition. It addresses the critical 'people' side of the reform process by fostering dialogue between stakeholders,...
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Language: | English |
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World Bank, Washington, DC
2012
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Online Access: | http://documents.worldbank.org/curated/en/2010/12/13837530/using-strategic-communications-engage-stakeholders-tax-reform http://hdl.handle.net/10986/10460 |