Increasing the Adoption of Canadian Retail Businesses’ Websites: Canadian Young Generation Consumers' Enticement

This research contributes significantly to academic and practitioner knowledge in the areas of young generation customers' enticement for expanding the adoption of small companies and internet commerce. This is the first time that a study has been done especially on the behavioral usage of Cana...

Full description

Bibliographic Details
Main Authors: Guan, Allen Lim Chong, Lee, Goi Chai, Dell, Peter
Format: PDF Document
Language:eng
Published: i-Proclaim 2021
Subjects:
Online Access:https://i-proclaim.my/journals/index.php/gdeb/article/view/596