You Are What You Consume
The main objective of this study is to analyze the impact of individual’s self-concept in consumption pattern. Consumers intentionally or unintentionally consume different products and services during their lifetime and their consumption pattern or preferences are closely associated with their sense...
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| Format: | PDF Document |
| Language: | eng |
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i-Proclaim
2015
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| Online Access: | https://i-proclaim.my/journals/index.php/gdeb/article/view/149 |