Impact of Packaging on Consumer Buying Behavior at Dhaka City
Package becomes an ultimate selling proposition stimulating impulse buying behavior, increasing market share and reducing promotional costs. Packaging is known as the physical appearance of the product that includes design, color, shape, label and materials of a product. It is also used as a marketi...
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| Format: | PDF Document |
| Language: | eng |
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i-Proclaim
2016
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| Online Access: | https://i-proclaim.my/journals/index.php/gdeb/article/view/133 |