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The Surge of CRM Software for Marketing Purposes during the Pandemic

In this study the surge of Customer Relationship Management (CRM) management software for marketing purposes during the pandemic will be explained through the scientific research and in-depth interview method. The definitions of the Customer Relationship Management, its types, functioning processes,...

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Bibliographic Details
Main Authors: Hernandez Rodriguez, Edwin Camilo; Istanbul Ticaret University, Develi, Evrim İldem
Other Authors: Evrim İldem DEVELİ, Istanbul Ticaret University
Format: PDF Document
Language:eng
Published: Journal of International Trade, Logistics and Law 2022
Subjects:
marketing management, marketing
Customer Relationship Management, Analytics Tools, e-Commerce, Analytical CRM, Inbound Marketing
CRM, Inbound Marketing
Online Access:http://jital.org/index.php/jital/article/view/279

Internet

http://jital.org/index.php/jital/article/view/279

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