Trust and Perceived Risk toward Actual Online Purchasing: Online Purchasing Intention as Mediating Variable
This research aims to test the influence of trust and perceived risk on Actual Online Purchasing (AOP) either directly or through Online Purchase Intention (OPI) as a mediating variable. Purposive Random Sampling used in this research with 100 respondents who have searched product through the E-Comm...
| Main Authors: | , , |
|---|---|
| Format: | PDF Document |
| Language: | eng |
| Published: |
Fakultas Ekonomi, Universitas Bangka Belitung
2020
|
| Subjects: | |
| Online Access: | https://ojs.ijbe-research.com/index.php/IJBE/article/view/248 |