Efforts to Improve Bank Marketing Performance

This study aims to build and analyze research models that can be used to improve bank marketing performance. The population is 165 people, while the sampling technique used is purposive sampling and a sample of 135 respondents was obtained. This study uses four variables, namely satisfaction, custom...

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Bibliographic Details
Main Authors: Wardoyo, Paulus, Rusdianti, Endang
Format: PDF Document
Language:eng
Published: Fakultas Ekonomi, Universitas Bangka Belitung 2019
Subjects:
Online Access:https://ojs.ijbe-research.com/index.php/IJBE/article/view/190