Networks in marketing - Iacobucci, Dawn.; ProQuest (Firm) (Thousand Oaks, CA : Sage Publications, 1996)
Includes bibliographical references (p. 410-436).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Communication in marketing; Business networks; Public relations; Electronic books