APA Citation

ProQuest (Firm), & Jones, J. P. (1998). How advertising works: The role of research. Thousand Oaks, Calif.: Sage Publications.

Chicago Style Citation

ProQuest (Firm), and John Philip Jones. How Advertising Works: The Role of Research. Thousand Oaks, Calif.: Sage Publications, 1998.

MLA Citation

ProQuest (Firm), and John Philip Jones. How Advertising Works: The Role of Research. Thousand Oaks, Calif.: Sage Publications, 1998.

Warning: These citations may not always be 100% accurate.