Sales forecasting management a demand management approach - Mentzer, John T.; Moon, Mark A., 1955-; ProQuest (Firm) (Thousand Oaks, Calif. : Sage Publications, 2005)
Includes bibliographical references (p. 331-335) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Sales forecasting -- Management; Marketing research -- Management; Electronic books