Share this the social media handbook for PR professionals - Waddington, Stephen; Chartered Institute of Public Relations; ProQuest (Firm) (Chichester, West Sussex, U.K. : John Wiley & Sons, 2012)
pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Public relations; Social media; Electronic books