APA Citation

Lavinsky, D. (2012). Start at the end: How companies can grow bigger and faster by reversing their business plan. Hoboken, N.J.: John Wiley & Sons.

Chicago Style Citation

Lavinsky, Dave. Start At the End: How Companies Can Grow Bigger and Faster By Reversing Their Business Plan. Hoboken, N.J.: John Wiley & Sons, 2012.

MLA Citation

Lavinsky, Dave. Start At the End: How Companies Can Grow Bigger and Faster By Reversing Their Business Plan. Hoboken, N.J.: John Wiley & Sons, 2012.

Warning: These citations may not always be 100% accurate.