Business marketing face to face the theory and practice of B2B - Fill, Chris; McKee, Scot.; ProQuest (Firm) (Oxford : Goodfellow Publishers Ltd., 2012)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Industrial marketing; Electronic books