The new power base selling master the politics, create unexpected value and higher margins, and outsmart the competition /

"An updated and revised version of the business classic Power Base Selling. Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful custo...

Full description

Bibliographic Details
Main Author: Holden, Jim, 1948-
Corporate Author: ProQuest (Firm)
Other Authors: Kubacki, Ryan, 1973-
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2012.
Subjects:
Online Access:Click to View
LEADER 03005nam a2200433 a 4500
001 EBC821882
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cn|||||||||
008 120125s2012 njua s 001 0 eng d
010 |z  2012003557 
020 |z 9781118206676 (hardback) 
020 |a 9781118228623 (electronic bk.) 
035 |a (MiAaPQ)EBC821882 
035 |a (Au-PeEL)EBL821882 
035 |a (CaPaEBR)ebr10558724 
035 |a (CaONFJC)MIL362038 
035 |a (OCoLC)775591940 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5439.5  |b .H65 2012 
082 0 4 |a 658.85  |2 23 
100 1 |a Holden, Jim,  |d 1948- 
245 1 4 |a The new power base selling  |h [electronic resource] :  |b master the politics, create unexpected value and higher margins, and outsmart the competition /  |c Jim Holden, Ryan Kubacki. 
260 |a Hoboken, N.J. :  |b Wiley,  |c 2012. 
300 |a xix, 234 p. :  |b ill. 
500 |a Rev. ed. of: Power base selling. c1990. 
500 |a Includes index. 
520 |a "An updated and revised version of the business classic Power Base Selling. Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science. Based on data from one of the most comprehensive sales surveys in the sales training industry, along with over 50,000 deal reviews, The New Power Base Selling will help salespeople quickly outfox the competition, impress customers with unexpected value, and achieve new levels of professional success. Create Demand, as well as competitively Service Demand Quickly leverage "Situational Power Bases" to drive up win rates Provide customers with value that advances their critical business initiatives Effectively use LinkedIn, Facebook, Twitter, and other social tools in a sales campaign Increase customer satisfaction and competitive differentiation See measurable gains and exceed quota when you leverage customer politics, value, and competitive strategy"--  |c Provided by publisher. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Sales personnel. 
650 0 |a Sales management. 
650 0 |a Selling. 
650 0 |a Competition. 
655 4 |a Electronic books. 
700 1 |a Kubacki, Ryan,  |d 1973- 
700 1 |a Holden, Jim,  |d 1948-  |t Power base selling. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=821882  |z Click to View