The financial services marketing handbook tactics and techniques that produce results - Ehrlich, Evelyn, 1950-; Fanelli, Duke, 1954-; ProQuest (Firm) (Hoboken, NJ : Bloomberg Press, 2012)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Financial services industry -- United States -- Marketing; Financial planners -- Marketing; Customer relations; Financial services industry -- Computer network resources; Electronic books