Inside her pretty little head a new theory of female motivation and what it means for marketing - Cunningham, Jane, 1969-; Roberts, Philippa, 1966-; ProQuest (Firm) (London : Cyan, 2006)
Includes bibliographical references (p. 241-242).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing; Brand name products; Women consumers; Electronic books